Demographics Are Dead. Meet Advanced Segmentation.

You first have to admit that reliance on demographics and traditional segmentation no longer exists. The ‘typical consumer’ is no longer typical. Today’s consumers are multi-channel, active, engaged and in control. Now, these consumers can choose their experiences with a brand so a brand’s success or failure is simply determined by how well they really…

Lion Roars: A Home At The End Of Google Earth

“Lion” sneaks up on you as it proceeds to pluck your heartstrings with its little cat feet. Then, before you know it, your tear ducts will be filled with water and your entire being will be awash with incredible happiness with a side of bittersweet sorrow. At least that’s what happened to me when I…

Windows Rolled Down!

The weather this morning is gloomy and wet, and as I make my way to the bus stop, my eighty-dollar Converse shoes get covered in damp grass and mud. Brilliant. The bus shelter is covered in pen markings and there is a piece of dried chewing gum on the seat. I sit away from the…

My Future…

Everyone has something that stirs their passion. Something that sparks an interest so deep-seated that to not pursue it would be unthinkable. Some find theirs in numbers, others in athletics; perhaps one may find a love for science or a penchant for design. However, I found my love, passion, and fulfillment in today’s media-dominated cultural…